Price increase of the Blueye Pioneer

Due to increased R&D costs and introduction of new features, Blueye is raising the price for one Blueye Pioneer underwater drone. Read the whole Press Release below.

“We have developed the world’s best underwater drone - a better drone than we could ever imagine 3 years ago” says Erik Dyrkoren, CEO of Blueye Robotics.

Blueye Robotics was founded in 2015 by Erik Dyrkoren, Christine Spiten and Prof. Martin Ludvigsen together with angel investor Erik Haugane. Their mission was to develop an underwater drone to a reasonable price for the mass markets. The target price back then was US$ 2 000.

Blueye had one predominant design goal: to design an underwater drone system that would provide customers with exceptional user-friendliness. The Blueye Team did so through continuous market and customer research while working together with some of Norway’s best technology designers at EGGS Design. The result is what Blueye strongly believe is the world’s best underwater drone - The Blueye Pioneer, which is unprecedented in convenience, robustness, simplicity, maintainability and simplicity combined.

“We built a great team around this fun business idea, and some of the best heads within Software, Hardware and Underwater Robotics available in Norway have worked tirelessly for over three years, pushing the limits every day”, Dyrkoren says.

This piece of engineering beauty has not been easy nor inexpensive to develop. In fact, it has become substantially more expensive to produce than anticipated. There have been a few price increases along the way, the last one made Q3 2017 to USD 6 000. Now in January 2019, when Blueye has started to ship the first products to customers, the price for one Blueye Pioneer underwater drone has settled at US$ 9 878.

“Our pilot customers are fascinatingly satisfied with our product, and the general impression is that we have hit a sweet spot in the market of underwater inspection in terms of convenience and simplicity. The new price reflects the value added to the customers”, Dyrkoren commented to the price increase.

One customer in Aquaculture said: “The biggest advantage of the drone in our work is without a doubt the simplicity, instead of wondering if the equipment is installed incorrectly, placed incorrectly or simply not working. I can easily use the underwater drone to get answers within a short period of time.” - Martin Aspevik, Sjøtroll Havbruk

The robustness of the Pioneer also allows for deeper dives than previously announced. The last pressure test determines that the drone can go beyond the previously announced pressure rating of 150 m, and go all the way down to 200 m. With the new depth rating, the underwater drone can be applied to even more use cases in the deep and explore greater parts of the ocean.

Still, Blueye assures its followers that the original vision still stands strong within the company and among its owners, that is “To make the beauty of the oceans and the dangers they face, visible to everyone”.

“The Blueye Pioneer is our first product on the market, and as for most new product categories, the first models will see higher production cost and target professionals or semi-professionals. Blueye is here to stay, and look forward to launching more products at lower prices accommodate the needs of the larger mass markets, including consumers”, Dyrkoren assures

Pre-ordering customers will still have the opportunity to complete their order for its original price

While existing pre-ordering customers will have the opportunity to buy the drone for its original price target, new customers will receive their drone certified to submerge 200 m with a 75-meter tether on reel - as this will be the new standard.

For more information, contact:

Erik Dyrkoren, CEO Blueye Robotics, Email:, Tel: +47 400 04 643

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